I have led marketing at some of the most culturally relevant companies of the last decade. I helped define Twitter's brand during its most iconic era, and shipped the product marketing that drove +60% global DAU as we re-accelerated growth. At Deliveroo, I built the first global brand strategy that helped lift awareness by up to 60% across new markets. At Peloton, I led the consumer marketing transformation, including the TikTok fitness partnership, that added 1.2M subscribers (+72%) and broadened Peloton's appeal, through a period of intense headwinds.

Now, as CMO of ROLI, I am building the brand and go-to-market engine for an AI-powered music learning platform named a TIME Invention of the Year. We believe that AI 'can' make music, but we'd rather use it to make musicians. I work daily with AI, helping drive product development of our new AI Music Coach, and using it for audience intelligence, product positioning, advertising automation, and to rethink how our lean teams can punch far above their weight.

What unites all of it? I believe the best marketing sits at the crossroads of culture and technology. The brands that win are the ones that understand what people actually care about, and use product, content and community energy to meet them there.

Cannes Lions Grand Prix. D&AD Yellow Pencil. University of Cambridge. Right to work in the UK and US.