Twitter - Behind the Tweets Content Series

A franchise built to celebrate the best voices on the platform.

#BehindTheTweets was an ongoing content series where major talent sat down on camera to share the stories behind some of their most iconic, cryptic and unhinged tweets. Simple format, massive names, and it worked because the best tweets always have a better story behind them.

The series ran to 20+ episodes across music, sport, entertainment and gaming, featuring Cher, Chrissy Teigen, Liam Gallagher, Shawn Mendes, Sophie Turner, Mariah Carey, the Jonas Brothers, Alicia Keys, T-Pain, Mindy Kaling, Priyanka Chopra, Blake Lively, Dwyane Wade, Joel Embiid, Patrick Mahomes, Ninja and more.

Cher alone got two episodes, and 10.7 million combined views, because some people just have too many good tweets.